With the new year upon us, many businesses are going over their marketing budget for 2017. How much should you earmark for social media? That’s a great question. According to a Duke University study, 13.2% of the average marketing budget is being allocated to social media in 2017. B2C companies could benefit from spending a bit more on social media, while B2B companies will probably spend a bit less. If you have questions regarding your social media marketing plan for 2017 we’d love to talk to you!