January 13, 2017 Admin

Social Media Marketing Budget

With the new year upon us, many businesses are going over their marketing budget for 2017. How much should you earmark for social media? That’s a great question. According to a Duke University study, 13.2% of the average marketing budget is being allocated to social media in 2017. B2C companies could benefit from spending a bit more on social media, while B2B companies will probably spend a bit less. If you have questions regarding your social media marketing plan for 2017 we’d love to talk to you!