Developers spin net-savvy to kick sales slump

MUMBAI: With a genuine estate attention confronting a low slowdown, developers are now holding chance to amicable media to foster their properties and attract buyers.

“We use a amicable media to a best intensity to marketplace a properties. We use these platforms to emanate recognition and rivet a business proactively. This has augmenting a sales by 20-25 per cent,” Tata Housing Development Company Marketing Head, Rajeeb Dash told PTI here.

Social media websites like Facebook, Twitter, YouTube, Flickr and Linkedin, among others, are rated as a many renouned sites for both B2B as good as B2C interactions.

Similarly, a Lodha Group has also incited to a amicable media and mobile use routes to attract new buyers.

“Our goal is to precedence a vast pool of users active on a amicable media, inform, rivet and correlate with them and a counterpart groups, so formulating a certain aura around a code and change shopping preference over a duration of time,” Lodha Developers Senior Marketing Vice-president Samujjwal Ghosh said.

“Given a augmenting invasion of a Internet, developers and marketers have found success in code building, lead-generation and sales by a use of mass-based amicable media platforms, as good as genuine estate specific platforms like 99acres.com, iProperty.com and Magicbricks.com among others,” Maharashtra Chamber of Housing Industry Secretary Boman Irani said.

Apart from a unchanging amicable media sites, portals like Groffr.com and Grouphomebuyers.com have also gained recognition among home buyers.

“These websites promote home squeeze in a cost effective and fit demeanour by a energy of organisation buying, wherein, developers can offer discounts opposite declaration of removing many customers.

“This will not usually assistance buyers in removing discounts, though will also assistance a developers in offered their inventories and removing supports to support new projects, that have been stranded due to miss of finances,” Group Infracom Managing Director Hem Tejuja, said.