Social Networking On-The-Go: U.S. Mobile Social Media Audience Grows 37 …

RESTON, Va., Oct. 20, 2011 /PRNewswire around COMTEX/ –
comScore, Inc.

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-0.71%

, a personality in measuring a digital world, currently expelled formula of a investigate on mobile amicable media use formed on information from a comScore MobiLens service, that showed that 72.2 million Americans accessed amicable networking sites or blogs on their mobile device in Aug 2011, an boost of 37 percent in a past year. The investigate also supposing new insights into how mobile users correlate with amicable media, anticipating that some-more than half review a post from an organization, code or eventuality while on their mobile device.

“Social media is one of a many renouned and fastest flourishing mobile activities, reaching scarcely one third of all U.S. mobile users,” pronounced Mark Donovan, comScore comparison clamp boss for mobile. “This function is even some-more prevalent among smartphone owners with 3 in 5 accessing amicable media any month, highlighting a significance of apps and a extended functionality of smartphones to amicable media use on mobile devices.”

More than Half of Mobile Social Networkers Access Sites on a Near Daily Basis

In Aug 2011, some-more than 72.2 million people accessed amicable networking sites or blogs on their mobile device, an boost of 37 percent from a prior year. Nearly 40 million U.S. mobile users, some-more than half of a mobile amicable media audience, entrance these sites roughly any day, demonstrating a significance of this activity to people’s daily routines.

Research also indicated that nonetheless some-more people accessed these sites around their mobile browser, a amicable networking app assembly grew 5 times faster in a past year. While a mobile browsing amicable networking assembly grew 24 percent to 42.3 million users in a past year, a mobile amicable networking app assembly surged 126 percent to 38.5 million.

        Frequency of Use and Method of Access for Mobile Social Networking/Blog Audience
        3 Month Avg. Ending Aug. 2011 vs. 3 Month Avg. Ending Aug. 2010
        Total U.S. Mobile Subscribers Ages 13+ (Smartphone and Non-Smartphone)
        Source: comScore MobiLens
        --------------------------------------------------------------------------------------------------------------------
                                                                 Total Audience (000)
                                                                 --------------------------------------------------------------
                                                                 Aug-2010             Aug-2011             % Change
        -------------------------------------------------------- -------------------- -------------------- --------------------
        Accessed Social Networking Site or Blog Ever in Month    52,733               72,252               37%
        -------------------------------------------------------- -------------------- -------------------- --------------------
        Accessed Social Networking Site or Blog Almost Every Day 25,272               39,854               58%
        -------------------------------------------------------- -------------------- -------------------- --------------------
        Social networking Access Method:
        --------------------------------------------------------
        Via Mobile Browser                                       34,192               42,251               24%
        -------------------------------------------------------- -------------------- -------------------- --------------------
        Via Application                                          17,002               38,453               126%
        -------------------------------------------------------- -------------------- -------------------- --------------------

Facebook Mobile Audience Approaches 60 Million Users

A demeanour during comparison amicable networking brands, Facebook, Twitter and LinkedIn, suggested that any grew their mobile audiences by during slightest 50 percent in a past year. Facebook was home to a largest mobile assembly among a 3 destinations with some-more than 57 million mobile users in August, adult 50 percent from a prior year. Twitter saw a mobile assembly burst 75 percent to 13.4 million people, while LinkedIn’s mobile assembly climbed 69 percent to 5.5 million users.

        Audience* for Selected Social Networking Brands
        3 Month Avg. Ending Aug. 2011
        Total U.S. Mobile Subscribers Ages 13+ (Smartphone and Non-Smartphone)
        Source: comScore MobiLens
        --------------------------------------------------------------------
                          Total Audience (000)
                          -----------------------------------------------------
                          Aug-2010          Aug-2011          % Change
        ----------------- ----------------- ----------------- -----------------
        Facebook          38,240            57,332            50%
        ----------------- ----------------- ----------------- -----------------
        Twitter           7,639             13,375            75%
        ----------------- ----------------- ----------------- -----------------
        LinkedIn          3,234             5,482             69%
        ----------------- ----------------- ----------------- -----------------
        *Includes mobile browser and app access.

70 Percent of Mobile Social Networkers Posted a Status Update While on Their Mobile Device

Understanding how mobile users correlate with amicable media is critical for brands looking to rivet with on-the-go consumers. comScore recently expelled new amicable media metrics by a MobiLens service, charity deeper insights into mobile consumers’ amicable media activities. Of those accessing amicable networking sites or blogs on their mobile device in Aug 2011, 80.3 percent review posts from people famous personally, while 69.5 percent posted standing updates while on their mobile device.

Mobile amicable networkers also were expected to correlate with brands on these sites with some-more than half (52.9 percent) reading posts from organizations/brands/events. One in 3 mobile amicable networkers perceived a coupon/offer/deal, with one in 4 (27.7 percent) clicking on an ad while on a amicable networking site.

Donovan added, “Advertisers and marketers should take note – mobile users are not usually enchanting with their friends by amicable networking, though a infancy are also interacting with brands in these amicable media environments. Knowing that fans and supporters rivet with branded calm on mobile inclination opens a doorway to a universe of event for location-based services.”

        Mobile Social Networking Activities
        3 Month Avg. Ending Aug. 2011
        Total U.S. Mobile Subscribers Ages 13+ (Smartphone and Non-Smartphone)
        Source: comScore MobiLens
        -----------------------------------------------------------------------------------------------------------------------------------------------
                                                                               Total Social Networking/Blog Audience % of Social Networking/Blog Audience
                                                                               (000)
                                                                               ------------------------------------- ------------------------------------
        Total Audience Accessing Social Networking Sites or Blogs: 13+ yrs aged 72,252                                100.0%
        ---------------------------------------------------------------------- ------------------------------------- ------------------------------------
        Read posts from people famous privately                                58,021                                80.3%
        ---------------------------------------------------------------------- ------------------------------------- ------------------------------------
        Posted standing refurbish                                                   50,216                                69.5%
        ---------------------------------------------------------------------- ------------------------------------- ------------------------------------
        Followed posted couple to website                                        38,431                                53.2%
        ---------------------------------------------------------------------- ------------------------------------- ------------------------------------
        Read posts from organizations/brands/events                            38,209                                52.9%
        ---------------------------------------------------------------------- ------------------------------------- ------------------------------------
        Read posts from open figures/celebrities                             32,350                                44.8%
        ---------------------------------------------------------------------- ------------------------------------- ------------------------------------
        Posted couple to website                                                 25,172                                34.8%
        ---------------------------------------------------------------------- ------------------------------------- ------------------------------------
        Received coupon/offer/deal                                             24,071                                33.3%
        ---------------------------------------------------------------------- ------------------------------------- ------------------------------------
        Clicked on announcement                                               19,997                                27.7%
        ---------------------------------------------------------------------- ------------------------------------- ------------------------------------

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