NEW YORK, May 15, 2012 — /PRNewswire/ — Buddy Media, a amicable craving module of choice for 8 of a world’s tip 10 tellurian advertisers, currently announced many attention firsts as partial of vital enhancements to a amicable selling suite. The enhancements — including a one amicable information API, conversion, debate and idea tracking opposite paid, owned and warranted amicable media efforts, and a new mobile calm growth height – capacitate brands to harmonize their amicable media programs with one craving amicable selling suite.
“Social media selling is commotion right now within brands and agencies. Buddy Media is a usually association to yield a one resolution that helps a business to classify their teams, optimize their amicable programs to broach genuine business results, and repeat,” pronounced Buddy Media Founder and CEO Michael Lazerow. “Buddy Media continues to lead a approach in amicable selling software, and a new product enhancements denote because we are devoted by a largest brands, agencies, publishers, and retailers in a world.”
Buddy Media is a usually association to be named a licence Facebook Preferred Marketing Developer, LinkedIn Certified Developer and Google Engagement Solutions partner. The company’s new industry-leading enhancements include:
Unified Social Data API
Buddy Media is a usually association to concede brands to mangle down siloes with a one amicable information API for their amicable media presences, conversations and ads. Brands can now:
- Use holistic amicable media information to improved surprise tellurian interactive selling strategy.
- Integrate with existent CRM and email systems to improved know and promulgate with customers.
- Apply amicable insights to sales, plan and product development.
“It is essential for brands to be means to simply trade all of their amicable information programmatically, and confederate it with existent CRM, email or other business routine software, so amicable can be truly integrated into larger business decisions,” pronounced Lazerow. “It’s another initial for Buddy Media to be means to give brands all of their amicable data, opposite paid, owned and warranted media in one API and one module solution.”
Universal Comprehensive Conversion/ROI Tracking
Buddy Media is a initial amicable selling module association to launch concept acclimatisation tracking opposite a whole amicable selling suite. Brands can now see in genuine time that calm is behaving best, and privately that amicable posts, applications and pity activity expostulate a many conversions. For example, if a user posts several updates to a amicable tide that couple to a Buddy Media amicable application, a user can lane a conversions driven by any specific update, such as a form acquiescence or a video view.
“It’s not adequate for brands and agencies to usually know qualitative information such as shares and comments. They also need to know privately that calm is pushing a many actions,” pronounced Lazerow. “With Buddy Media, we can now optimize calm privately for actions, not only engagement.”
Mobile focus platform
While other solutions on a marketplace merely associate desktop practice to mobile devices, Buddy Media is initial to launch a local mobile amicable focus platform. On mobile devices, there is singular volume of space, and no volume of “translating” will suffice. Brands can now launch mobile amicable applications such as polls, product galleries, print galleries, form builders, and video players around a Buddy Media amicable selling suite. They can also toggle between mobile and desktop options within a apartment to review applications.
“Social networking is a series one mobile internet activity, according to Kantar Media Compete/GroundTruth,” pronounced Lazerow. “Our business need a best mobile knowledge probable for their fans. They can’t only replicate what they’re already doing for a desktop experience. Our loyal mobile amicable applications give brands another absolute arms to use in a Buddy Media amicable selling suite.”
Campaign and idea tracking
Buddy Media is initial to concede brands to emanate judicious groupings of amicable calm that all describe to a company-wide selling effort, and allot a calm to a specific named debate with a date operation and goals. Goals can be set regulating a series of KPIs (key opening indicators) measuring opening of a elements within a campaign. These could embody competition submissions, video views, sign-ups and income generation.
“Brands can no longer means to have a amicable module that is not unified,” pronounced Buddy Media owner and CEO Michael Lazerow. “With a debate and goals tracking solution, brands can see how all of their amicable content, from practice to conversations to ads, are operative together to grasp success, and classify inner teams around specific goals.”
Buddy Media now has a amicable focus for Pinterest as partial of a library of some-more than 50 amicable applications (“sapplets”). Brands can now build singular practice around their calm on Pinterest and muster those practice anywhere, from Facebook Pages to blogs to microsites.
“We’ve had good success integrating a Pinterest house with a Facebook Page regulating a Buddy Media amicable selling suite,” pronounced Robert Freeman, Director, Digital Social Marketing, Michaels Stores, Inc. “The ability to move a enchanting functionality and calm from Pinterest to other destinations seamlessly is a vital win for us.”
“These new enhancements from Buddy Media will concede a National Football League to be some-more fit and beget many aloft user engagement from a amicable media programs,” pronounced George Scott, General Manager, Digital Media (Club Sites) during National Football League. “The one amicable media API will concede us to collect amicable information opposite a joining and use it to improved surprise all of our social marketing decisions, and a mobile focus height allows us to fast broach mobile optimized amicable calm to a fans, who are already enchanting with us some-more than ever around mobile devices.”
“One of a priorities for a Lenovo worldwide Social group in pushing tellurian coherence opposite a amicable platforms was anticipating a right record partners. We looked during a series of companies providing identical services though after reviewing a several offerings we felt that Buddy Media was a best compare for a needs,” said Rod Strother, Director, Digital Social Centre of Excellence during Lenovo. ”We’re vehement for a latest enhancements to a Buddy Media amicable selling apartment to assistance us serve a partnership.”
For some-more information, greatfully visit: buddymedia.com/products
Availability: All of a Buddy Media amicable selling apartment enhancements will be rolled out over a entrance weeks.
About Buddy Media
Buddy Media is a amicable craving module of choice for 8 of a world’s tip 10 tellurian advertisers, lenient them to build and say relations with their consumers in a connections-based world. The Buddy Media amicable selling apartment helps brands build absolute connectors globally with a scalable, secure design and data-driven patron insights from initial indicate of hit by indicate of purchase. Buddy Media is a many endowment winning amicable craving module company, winning a prestigious TechCrunch “Crunchie” Award for Best Enterprise application, named to a Advertising Age 2011 “Digital A-list,” and CEO and Founder Michael Lazerow was comparison as 2011 New York Entrepreneur of a Year® by Ernst and Young. For some-more information, visit http://www.buddymedia.com.
SOURCE Buddy Media
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