Struggling with B2B Social Marketing? Here’s What to Do Now

Come on B2B marketers, usually face it: we don’t know what you’re doing with social media.

Sure your association has a Facebook and LinkedIn page, and someone on your group tweets each day (maybe you). But, to quote Dr. Phil, “How’s that operative out for you?” Or to quote each Sales VP I’ve ever met, “Where are a leads?” 

Differences between B2B and B2C Social Marketing 

But don’t worry, you’re not alone. Many B2B marketers are struggling to see quantifiable formula from their amicable media selling efforts. So what’s a tip to creation it work? First of all, stop behaving as if B2B amicable selling is a same as B2C. It isn’t.

Here are 6 reasons why:

1. You’re a B2B association not Starbucks.

You don’t need a hundred thousand Facebook fans or Twitter followers. Instead, we substantially need usually a few hundred or integrate thousand customers, prospects and influencers to build relations with regulating amicable media. So find and rivet your aim assembly instead of perplexing to attract a consumer masses.

2. Forget coupons, it’s all about useful content.

Offering coupons to get consumers to like your company’s Facebook page? Didn’t consider so. But we do caring about removing prospects to download your whitepaper, pointer adult for a giveaway hearing and register for your webinar. That means we need to emanate helpful, enchanting calm that prospects will gladly give adult personal info for (and maybe share with others, too!).

3. Let Zappos concentration on patron support, we wish to acquire customers.

Of march we caring about responding to patron support needs. That’s because we have an comment government team. But your association isn’t Zappo’s responding to a patron twitter about a wrong shoe order. Focus your amicable media on building relations with stream business and “warming-up” prospects for your sales team.

4. Knowing code view is good … though what are prospects articulate about?

What “pain” are they deliberating that your resolution was built to solve? What questions are they seeking that your new whitepaper can answer? Which topics are they meddlesome in that your arriving webinar will cover? Who’s in their amicable network that can do an introduction for your sales team? Now we’re listening!

5. The selling flue trumps code awareness.

Don’t get me wrong. Brand recognition is important. It can get your association into a care set and maybe digest a sales cycle. But it isn’t everything. You need to use amicable media to bond with and rivet prospects to register for your latest webinar, allow to your newsletter and watch your new product video. All are acclimatisation actions that can outcome in another competent lead in your selling automation or CRM system.

6. Be patient, as we can’t usually buy friends.

Almost anyone will be your crony on Facebook for a present label or iPad giveaway. That’s a summons call for B2C amicable marketing. But that plan won’t work with B2B prospects. Not when we’re articulate about big-ticket platforms and prolonged sales cycles. So we have to be studious in regulating amicable media to listen to what your aim assembly is articulate about; offer profitable calm that truly helps (not sells); and afterwards rivet them when they’re prepared to buy.

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Looking for a Job? Use Social Media

More hiring managers are using social media websites like Facebook and LinkedIn to connect with potential job candidates, but not as many are taking full advantage of the tools as you may think.

According to a new survey of 1,500 HR leaders and hiring managers in six countries by Dimensional Research and SuccessFactors, social media and mobile devices are being used by 39 percent of those surveyed to communicate with job candidates. LinkedIn and Facebook were the most popular social media tools, each used by 17 percent of those respondents, followed by texting (12 percent), Skype (10 percent) and Twitter (10 percent).

Social media and mobile devices are being used more heavily by HR leaders and hiring managers to actually identify potential job candidates, however. Fifty-one percent of respondents said they have used such tools and devices to identify job candidates, with resume search sites (24 percent), LinkedIn (24 percent), Facebook (23 percent) and Twitter (12 percent) being the most popular tools, the survey found.

“The hiring process is no longer just about the face-to-face or phone interview. In some industries and regions, leveraging mobile, social media and online tools is a regular part of the recruiting process,” said Dr. Karie Willyerd, chief learning officer of SuccessFactors. “Companies that don’t embrace these tools risk being left behind and losing strong candidates, especially when trying to grab the attention of the Millennial generation.”

Among employees who are hired, 82 percent ask for additional perks and benefits, including tech devices. For example, 17 percent of employees had requested smartphones and tablets for personal use, while other popular perks requested were free drinks (18 percent) and time off to volunteer (16 percent). 

Meanwhile, the study identified several differences among the three generations in the workplace. For example, Millennial job candidates (those age 33 and younger) were most likely to request job training (40 percent), job perks (33 percent) and flexible work hours (23 percent), while Millennial employees were most likely to request mentoring opportunities (42 percent), training (35 percent) and non-scheduled bonuses (28 percent).

Generation X job candidates, however, were most likely to ask for higher pay (36 percent), hiring bonuses (29 percent) and higher jobtitles (24 percent), while Gen X employees were more likely to request promotions (44 percent), flexible work locations (39 percent) and non-scheduled bonuses (38 percent). Baby Boomers’ requests reflected their stage in nearing retirement, with the most popular benefits requested being more vacation time (12 percent), hiring bonuses (7 percent) and flexible work hours (7 percent) by job candidates. Boomer employees were most interested in reduced work hours (14 percent), extended leaves of absence (14 percent) and flexible work locations (7 percent).

Budget Uncertainty Breeds Workforce Challenges

Workforce challenges are among the top difficulties facing the federal IT community over the next five years, largely because of the high degree of uncertainty about the future of technology spending, according to a new report from the government-industry group TechAmerica Foundation.

The latest forecast projects agency IT spending will rise slightly from $73.5 billion in fiscal 2013 to $77.2 billion in fiscal 2018. But those numbers represent a slight decrease in IT spending when adjusted for inflation.

In particular, budget uncertainty is amplifying IT transformation challenges, and this uncertainty is sure to cause some difficulty in recruiting, retaining and managing the federal IT workforce. An uptick in federal retirements, extended pay freezes and decreases in training opportunities, for example, could have an impact on agency IT programs over the next five years, TechAmerica found.

At the Defense Department, integrated training for military, civilians and contractors also is needed, and the department should require that its workers maintain a lifecycle training schedule and obtain the appropriate certifications, the forecast noted.

How important are training and workforce issues to your agency IT shop over the next five years?

Source Metrics Releases Integrated Social Media Tool Kit

Tweet

Source Metrics, a amicable selling optimization and analytics provider, has launched a new height designed to give marketers amicable publishing, debate management, listening, and analytic capabilities in one solution.

In further to vouchsafing users emanate and report posts for Facebook, Twitter, LinkedIn, and blogs, a Source Metrics height can investigate a trade to opposite alighting pages, establish that campaigns and amicable media sites a clicks came from, arrange mentions by reach, and specify mentions by sentiment.

Source Metrics competes with Wildfire Interactive, that was acquired by Google, Sysomos, and Salesforce.com’s Buddy Media and Radian6.

Founded in 2008 and formed in Ottawa, Canada, Source Metrics is differentiated by a ability to yield “an integrated underline set and debate metrics” opposite a pivotal amicable selling areas, according to Scott Lake, cofounder and CEO of Source Metrics and owner of a e-commerce app Shopify.

“There are products that perform good within one of a 3 organic areas [social publishing, debate management, and monitoring],” Lake notes. “But they are information silos and…they don’t yield any holistic believe about a amicable selling campaigns’ performance.”

To do well, Source Metrics will have to infer itself opposite a all-in-one resolution offering by Salesforce.com, that has total several of a acquisitions in a new amicable listening, engagement, measurement, and workflow automation platform, Marketing Cloud.

Source Metrics lifted $1.6 million this year in a seed turn of appropriation and skeleton to hurl out additional features, such as a alighting page creator.

Michigan’s universities learn as they enhance their participation on amicable media

Anisha Patel reached a miracle a integrate of weeks into her beginner year during a University of Michigan: She remembered how to get around Angell Hall, a fact she fast tweeted out along with her other daily observations.

And her chatter didn’t only go to her friends, though to scarcely 2,000 extraordinary U-M supporters on Twitter during her week during a keyboard of a @umichstudents account, an comment that rotates among a university’s students.

“I only wanted to uncover people what being a beginner during U-M was like,” Patel said.

Whether it’s display supporters what college unequivocally has to offer or holding complaints about snowy, unshoveled parking lots, Michigan’s colleges and universities are fast apropos unequivocally active in amicable media, including employing staffers dedicated to compelling a schools and articulate to followers.

The universities — both open and private — are active on a series of networks. The categorical 3 are Facebook, Twitter and YouTube. But they also have presences on a accumulation of other sites, including Instagram, Google+, LinkedIn, Flickr, Pinterest and others.

“You can’t omit amicable media,” pronounced Jordan Miller, U-M’s amicable media director. “It’s mass communication and it’s so opposite from other forms of mass communication that we’ve had before. It’s an event to have a attribute with stakeholders in a approach we haven’t been means to have before.

“Instead of revelation people a message, we’re pity a summary by their friends.”

The universities are devoting their time to those sites where a people are found, according to officials during a several schools.

“We demeanour during what areas a village is unequivocally meddlesome in,” pronounced Michael VanPutten, Michigan State University’s comparison selling communications manager for Web and new media. “We wish to see some postulated activity.”

The audiences change opposite a schools and colleges during any university. Most schools and colleges — including a business propagandize and a literature, scholarship and a humanities propagandize — during U-M have their possess amicable media presences.

Athletic departments during U-M and MSU any have Twitter and Facebook accounts.

And a amicable media tactic is anticipating an audience.

MSU has some-more than 200,000 Likes on Facebook, including some-more than 400,000 Likes on a entertainment page. It has about 15,700 supporters on Twitter, with about 10,000 of those combined in a final 12 months, MSU officials said.

U-M has some-more than 450,000 Likes on a categorical Facebook page, and about 24,000 supporters on Twitter.

The universities tend to see some-more alumni on Facebook, and some-more tyro questions entrance in from Twitter, officials said. But they have a lot of crossover of people who follow both.

And it’s not only a vast open universities with active amicable media accounts.

“We are endangered in amicable media essentially since it is a absolute approach to communicate,” pronounced Alan Pinon, a selling dilettante for Madonna University. “(Alumni and students) design us to be active on amicable media. … So they demeanour for us online, and if we aren’t there, they are disappointed, and we don’t wish to skip out on a good approach to correlate with them.”

The calm display adult on a sites is varied. There are strange videos — including a humorous one of U-M President Mary Sue Coleman spinning a Cube in front of a administration building — links to stories created by open family staff about investigate being finished during a university and news alerts from open reserve departments.

But now there are also conversations, that is a biggest change from a normal communication between a schools and their communities.

“It’s a place where we can rivet with people,” pronounced Heather Swain, MSU’s clamp boss for communications and code strategy.

U-M’s Miller agreed.

“We put out calm that a lot of people are expected to rivet with. You have to have one-on-one conversations.”

That’s a truth behind a @umichstudents account, in that students take a spin using an central channel.

“It’s holding a strength of a university — a students — and permitting them to correlate with a public,” Miller said. “As distant as I’m concerned, that comment is theirs for a week. It’s critical for people to hear several voices — it’s not a spokesman for a university.”

At Wayne State University, staffers dwindle tweets in that a propagandize is mentioned and arrange them, flitting on questions and complaints to several university departments to be handled, pronounced Jennifer Di Sano, Web calm administrator.

They rate a tweets with happy faces or unhappy faces and organisation a common topics together so they can fast see what people are meditative about a given issue.

“It’s a approach for us to assistance make a administration wakeful of what students are articulate about, she said.”

Contact David Jesse: 313-222-8851 or djesse@freepress.com

More Details: How to be a follower

Michigan’s universities are active on amicable media sites. Here are a few to follow:

University of Michigan

Facebook: www.facebook.com/universityofmichigan

Twitter: www.twitter.com/umich

YouTube: www.youtube.com/um

Student newspaper: www.twitter.com/michigandaily

Michigan State University

Facebook: www.facebook.com/spartans.msu

Twitter: www.twitter.com/michiganstateu

YouTube: www.youtube.com/michiganstateu

Student newspaper: www.twitter.com/thesnews

Oakland University

Facebook: www.facebook.com/goldengrizzlies

Twitter: www.twitter.com/oaklandu

YouTube: www.youtube.com/oaklanduniv

Student newspaper: www.twitter.com/theoaklandpost

Wayne State University

Facebook: www.youtube.com/WayneStateUniversity

Twitter: www.twitter.com/waynestate

YouTube: www.facebook.com/waynestateuniversity

Student newspaper: www.twitter.com/TheSouthEnd

Michigan’s universities learn as they enhance their participation on amicable media

Anisha Patel reached a miracle a integrate of weeks into her beginner year during a University of Michigan: She remembered how to get around Angell Hall, a fact she fast tweeted out along with her other daily observations.

And her chatter didn’t only go to her friends, though to scarcely 2,000 extraordinary U-M supporters on Twitter during her week during a keyboard of a @umichstudents account, an comment that rotates among a university’s students.

“I only wanted to uncover people what being a beginner during U-M was like,” Patel said.

Whether it’s display supporters what college unequivocally has to offer or holding complaints about snowy, unshoveled parking lots, Michigan’s colleges and universities are fast apropos unequivocally active in amicable media, including employing staffers dedicated to compelling a schools and articulate to followers.

The universities — both open and private — are active on a series of networks. The categorical 3 are Facebook, Twitter and YouTube. But they also have presences on a accumulation of other sites, including Instagram, Google+, LinkedIn, Flickr, Pinterest and others.

“You can’t omit amicable media,” pronounced Jordan Miller, U-M’s amicable media director. “It’s mass communication and it’s so opposite from other forms of mass communication that we’ve had before. It’s an event to have a attribute with stakeholders in a approach we haven’t been means to have before.

“Instead of revelation people a message, we’re pity a summary by their friends.”

The universities are devoting their time to those sites where a people are found, according to officials during a several schools.

“We demeanour during what areas a village is unequivocally meddlesome in,” pronounced Michael VanPutten, Michigan State University’s comparison selling communications manager for Web and new media. “We wish to see some postulated activity.”

The audiences change opposite a schools and colleges during any university. Most schools and colleges — including a business propagandize and a literature, scholarship and a humanities propagandize — during U-M have their possess amicable media presences.

Athletic departments during U-M and MSU any have Twitter and Facebook accounts.

And a amicable media tactic is anticipating an audience.

MSU has some-more than 200,000 Likes on Facebook, including some-more than 400,000 Likes on a entertainment page. It has about 15,700 supporters on Twitter, with about 10,000 of those combined in a final 12 months, MSU officials said.

U-M has some-more than 450,000 Likes on a categorical Facebook page, and about 24,000 supporters on Twitter.

The universities tend to see some-more alumni on Facebook, and some-more tyro questions entrance in from Twitter, officials said. But they have a lot of crossover of people who follow both.

And it’s not only a vast open universities with active amicable media accounts.

“We are endangered in amicable media essentially since it is a absolute approach to communicate,” pronounced Alan Pinon, a selling dilettante for Madonna University. “(Alumni and students) design us to be active on amicable media. … So they demeanour for us online, and if we aren’t there, they are disappointed, and we don’t wish to skip out on a good approach to correlate with them.”

The calm display adult on a sites is varied. There are strange videos — including a humorous one of U-M President Mary Sue Coleman spinning a Cube in front of a administration building — links to stories created by open family staff about investigate being finished during a university and news alerts from open reserve departments.

But now there are also conversations, that is a biggest change from a normal communication between a schools and their communities.

“It’s a place where we can rivet with people,” pronounced Heather Swain, MSU’s clamp boss for communications and code strategy.

U-M’s Miller agreed.

“We put out calm that a lot of people are expected to rivet with. You have to have one-on-one conversations.”

That’s a truth behind a @umichstudents account, in that students take a spin using an central channel.

“It’s holding a strength of a university — a students — and permitting them to correlate with a public,” Miller said. “As distant as I’m concerned, that comment is theirs for a week. It’s critical for people to hear several voices — it’s not a spokesman for a university.”

At Wayne State University, staffers dwindle tweets in that a propagandize is mentioned and arrange them, flitting on questions and complaints to several university departments to be handled, pronounced Jennifer Di Sano, Web calm administrator.

They rate a tweets with happy faces or unhappy faces and organisation a common topics together so they can fast see what people are meditative about a given issue.

“It’s a approach for us to assistance make a administration wakeful of what students are articulate about, she said.”

Contact David Jesse: 313-222-8851 or djesse@freepress.com

More Details: How to be a follower

Michigan’s universities are active on amicable media sites. Here are a few to follow:

University of Michigan

Facebook: www.facebook.com/universityofmichigan

Twitter: www.twitter.com/umich

YouTube: www.youtube.com/um

Student newspaper: www.twitter.com/michigandaily

Michigan State University

Facebook: www.facebook.com/spartans.msu

Twitter: www.twitter.com/michiganstateu

YouTube: www.youtube.com/michiganstateu

Student newspaper: www.twitter.com/thesnews

Oakland University

Facebook: www.facebook.com/goldengrizzlies

Twitter: www.twitter.com/oaklandu

YouTube: www.youtube.com/oaklanduniv

Student newspaper: www.twitter.com/theoaklandpost

Wayne State University

Facebook: www.youtube.com/WayneStateUniversity

Twitter: www.twitter.com/waynestate

YouTube: www.facebook.com/waynestateuniversity

Student newspaper: www.twitter.com/TheSouthEnd

Michigan’s universities learn as they enhance their participation on amicable media

Anisha Patel reached a miracle a integrate of weeks into her beginner year during a University of Michigan: She remembered how to get around Angell Hall, a fact she fast tweeted out along with her other daily observations.

And her chatter didn’t only go to her friends, though to scarcely 2,000 extraordinary U-M supporters on Twitter during her week during a keyboard of a @umichstudents account, an comment that rotates among a university’s students.

“I only wanted to uncover people what being a beginner during U-M was like,” Patel said.

Whether it’s display supporters what college unequivocally has to offer or holding complaints about snowy, unshoveled parking lots, Michigan’s colleges and universities are fast apropos unequivocally active in amicable media, including employing staffers dedicated to compelling a schools and articulate to followers.

The universities — both open and private — are active on a series of networks. The categorical 3 are Facebook, Twitter and YouTube. But they also have presences on a accumulation of other sites, including Instagram, Google+, LinkedIn, Flickr, Pinterest and others.

“You can’t omit amicable media,” pronounced Jordan Miller, U-M’s amicable media director. “It’s mass communication and it’s so opposite from other forms of mass communication that we’ve had before. It’s an event to have a attribute with stakeholders in a approach we haven’t been means to have before.

“Instead of revelation people a message, we’re pity a summary by their friends.”

The universities are devoting their time to those sites where a people are found, according to officials during a several schools.

“We demeanour during what areas a village is unequivocally meddlesome in,” pronounced Michael VanPutten, Michigan State University’s comparison selling communications manager for Web and new media. “We wish to see some postulated activity.”

The audiences change opposite a schools and colleges during any university. Most schools and colleges — including a business propagandize and a literature, scholarship and a humanities propagandize — during U-M have their possess amicable media presences.

Athletic departments during U-M and MSU any have Twitter and Facebook accounts.

And a amicable media tactic is anticipating an audience.

MSU has some-more than 200,000 Likes on Facebook, including some-more than 400,000 Likes on a entertainment page. It has about 15,700 supporters on Twitter, with about 10,000 of those combined in a final 12 months, MSU officials said.

U-M has some-more than 450,000 Likes on a categorical Facebook page, and about 24,000 supporters on Twitter.

The universities tend to see some-more alumni on Facebook, and some-more tyro questions entrance in from Twitter, officials said. But they have a lot of crossover of people who follow both.

And it’s not only a vast open universities with active amicable media accounts.

“We are endangered in amicable media essentially since it is a absolute approach to communicate,” pronounced Alan Pinon, a selling dilettante for Madonna University. “(Alumni and students) design us to be active on amicable media. … So they demeanour for us online, and if we aren’t there, they are disappointed, and we don’t wish to skip out on a good approach to correlate with them.”

The calm display adult on a sites is varied. There are strange videos — including a humorous one of U-M President Mary Sue Coleman spinning a Cube in front of a administration building — links to stories created by open family staff about investigate being finished during a university and news alerts from open reserve departments.

But now there are also conversations, that is a biggest change from a normal communication between a schools and their communities.

“It’s a place where we can rivet with people,” pronounced Heather Swain, MSU’s clamp boss for communications and code strategy.

U-M’s Miller agreed.

“We put out calm that a lot of people are expected to rivet with. You have to have one-on-one conversations.”

That’s a truth behind a @umichstudents account, in that students take a spin using an central channel.

“It’s holding a strength of a university — a students — and permitting them to correlate with a public,” Miller said. “As distant as I’m concerned, that comment is theirs for a week. It’s critical for people to hear several voices — it’s not a spokesman for a university.”

At Wayne State University, staffers dwindle tweets in that a propagandize is mentioned and arrange them, flitting on questions and complaints to several university departments to be handled, pronounced Jennifer Di Sano, Web calm administrator.

They rate a tweets with happy faces or unhappy faces and organisation a common topics together so they can fast see what people are meditative about a given issue.

“It’s a approach for us to assistance make a administration wakeful of what students are articulate about, she said.”

Contact David Jesse: 313-222-8851 or djesse@freepress.com

More Details: How to be a follower

Michigan’s universities are active on amicable media sites. Here are a few to follow:

University of Michigan

Facebook: www.facebook.com/universityofmichigan

Twitter: www.twitter.com/umich

YouTube: www.youtube.com/um

Student newspaper: www.twitter.com/michigandaily

Michigan State University

Facebook: www.facebook.com/spartans.msu

Twitter: www.twitter.com/michiganstateu

YouTube: www.youtube.com/michiganstateu

Student newspaper: www.twitter.com/thesnews

Oakland University

Facebook: www.facebook.com/goldengrizzlies

Twitter: www.twitter.com/oaklandu

YouTube: www.youtube.com/oaklanduniv

Student newspaper: www.twitter.com/theoaklandpost

Wayne State University

Facebook: www.youtube.com/WayneStateUniversity

Twitter: www.twitter.com/waynestate

YouTube: www.facebook.com/waynestateuniversity

Student newspaper: www.twitter.com/TheSouthEnd

Facebook most popular social media site for US job seekers — More than LinkedIn

Though LinkedIn and Twitter are both growing in popularity, more job seekers turn to Facebook to find work than on any other social media site.

As well as being the place to go to share photos of cats, catch up with friends, discuss the day’s news, interact with consumer brands and even choose a college or university, Facebook is now the social media destination for job seekers.

Though LinkedIn is usually considered the go-to site for building up business contacts and identifying job opportunities, only 38 percent of jobseekers surveyed by Jobvite said they used the site to help them find work, compared with 52 percent of respondents who use Facebook (up from 48 percent in the 2011 survey).

The research, published Tuesday, polled over 2,100 adults aged 18+ actively seeking employment, 1300 of whom were currently in the workfore. It reveals that 17 percent provided their Facebook profile page on a job application or during an interview and that 15 percent modified their privacy settings with work in mind.

One in five claimed that a friend or contact shared news of a job offer via Facebook whereas 19 percent had a contact share news of a job via Linkedin and 11 percent via Twitter.

Twitter is gaining on both LinkedIn and Facebook as a source for finding employment with 34 percent of respondents using it to help find work and 10 percent using it to search for jobs compared with 26 percent and 7 percent respectively for 2011.

According to the survey men are more likely than women to turn to social media channels in order to find work. Seventy percent of Facebook-using job seekers, 67 percent of Twitter users and 60 percent of LinkedIn users are male. Respondents of both sexes under the age of 40 were more likely to use social media than those over 40.

LinkedIn was the only site equally popular with college graduates and non-college graduates.

Only 44 percent of Twitter users and 36 percent of Facebook users who took part in the survey were graduates.

Two Out of Three Workers Are Looking for New Jobs. Here’s How They’re Doing It.

A new consult by Jobvite, a recruiting height for a amicable web, found that impoverished Americans aren’t a usually ones looking for jobs. Sixty-nine percent of employed respondents are deliberate pursuit seekers—meaning they’re actively seeking a new pursuit or open to a idea, and it turns out they’re regulating amicable media to do it.

“Inside each employed workman is a pursuit seeker,” says Dan Finnigan, boss and arch executive of Jobvite. “Because of restrained direct now that a economy is growing, those workers are looking for a subsequent step in their career.” According to a 2012 Social Job Seeker Survey, which asked 2,100 people about their stream practice standing and a purpose of amicable networks in their pursuit search, 52% of all pursuit seekers (employed and unemployed) have used Facebook to demeanour for work, 38% have used LinkedIn, and 34% have used Twitter. One in 6 employed respondents credit amicable media for their stream job.

When asked about how they’ve used Facebook to find work, 25% of respondents pronounced they updated their form and combined veteran information; 17% supposing their Facebook form information on a pursuit focus or during an interview; 15% mutated remoteness settings with work in mind; 14% used a site to hunt for jobs; 9% used it to investigate a intensity employer; 8% connected with a intensity employer on a site; and 6% communicated with a recruiter on a site. Almost half (49%) pronounced they’ve used their Facebook contacts for “career gain.”

Finnigan says, “It is intensely critical to be a well-rounded pursuit hunter, and that positively includes progressing your veteran appearance on a 3 most-used amicable networks for recruiting: Facebook, Twitter and LinkedIn. For many veteran and managerial careers, that starts with LinkedIn, as it is a heading amicable network geared toward people in veteran occupations.”

In Pictures: 7 Tips For Landing A Job Using Social Media

Twenty-six percent of surveyed pursuit seekers pronounced they’ve updated their LinkedIn form with veteran information; 11% used a site to hunt for pursuit opportunities; 9% supposing their LinkedIn form information on a pursuit focus or during an interview; 7% mutated remoteness settings with work in mind; 7% connected with a intensity employer; 6% used a site to investigate a intensity employer; and 4% communicated with a recruiter by a site. Thirty-eight percent pronounced they’ve used LinkedIn contacts for career gain.

“Job seekers have turn increasingly undone during acid for jobs online and removing no response, and they intuitively know that a best opportunities are found by people, not hunt engines,” Finnigan says. “As amicable networking has turn a core partial of a informative dynamic, we are stability to see some-more and some-more pursuit hunters holding advantage of a straight they are gentle with in sequence to find work. We expected expansion final year and a numbers do uncover that pursuit hunters are expanding their appearance on amicable sites. Simply put, amicable networks yield a approach for pursuit seekers to daub into a vast pool of pursuit opportunities easily.”

However, he cautions pursuit seekers opposite spending too most time online since a communication that comes from an in-person assembly with a employees and intensity colleagues during a association you’re meddlesome in can never be transposed by a mechanism screen, he says.

“For active pursuit seekers, spending an hour or dual a day on amicable media, with a veteran mindset of joining with employers and looking for pursuit listings, can compensate off,” Finnigan says. For those who aren’t actively looking though are open to new opportunities, it’s critical to make certain your profiles are stream and a calm is veteran and appropriate.

Previous investigate from Jobvite found that 86% of recruiters are expected to demeanour during amicable profiles for candidates, with 48% stating they always do so. If you’re looking to purify adult your profile, cruise including calm about appearance in veteran organizations. Why? Eighty percent of recruiters pronounced they like to see that on amicable profiles; though only 1 in 5 pursuit seekers have posted that information.

“My recommendation to employers is to use a customary worker credentials check primarily and use amicable media for anxiety checks rather than meddling too deeply into a candidate’s amicable media background,” Finnigan says. “Regardless, pursuit seekers should know employers are looking during these and should be wakeful of a calm they are putting out there.”

For some-more on how to use amicable media to land a job, read:

• Make Social Media Your Job-Finding Weapon
• Job Hunting in a Social Media World: Are You Keeping Up?
• How To Use Social Media Sites To Land An Internship
• The Best Ways to Use Social Media in Your Job Search
• Nine Ways To Use LinkedIn To Advance Your Career

7 Tips For Landing A Job Using Social Media

–

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Putting Social Media Data in Perspective

The advent of social media and the rise of mobile and ubiquitous connectivity mean that today’s brands are essentially both ‘made’ and ‘owned’ by the consumer.

More socially connected than ever, consumers now rightfully consider themselves to be persuaders, openly sharing and engaging their views and opinions, including those about products and brands that interest them.

While marketers have always recognized the importance of understanding the consumer, social media has given rise to a whole new era of ‘digital eavesdropping,’ opening up new ways for brands to listen to customers’ online conversations, opinions and recommendations.

However, when it comes to driving conversion and ROI, social media is increasingly acknowledged as too narrow and ‘myopic’ to be considered in isolation, because it creates a skewed understanding of your existing and potential customers.

The end game for any marketer is being able to recognize when a customer is actually in the purchasing funnel, and that’s where social media can fall short.

While Tweets or Facebook Likes denote a certain level of engagement, they fail to identify actual buying intentions effectively.

It’s also important to acknowledge that different social media platforms represent different aspects of people’s lives — Facebook for community and fun, Twitter for promotional activity, or LinkedIn for climbing the career ladder, for example — each one potentially reflecting a specific and distinct mode of the same consumer that can be misleading when considered in isolation.

In other words, while social media data provides a snapshot of customers’ lives it doesn’t deliver a complete view of their online and offline behavior.

The big picture can only be created using multiple data sets from different channels — including what they are reading, what sites and pages they are looking at, what they are shopping for and which search terms they are using.

Of course, brands already own some of this data (1st party data) within their own websites and digital marketing platforms — even if they aren’t actively deploying it in this way.

And in order to understand what customers are doing in the wider marketplace outside of your own brand, 3rd party data (from price comparison sites or publishers, for example) can be acquired.

This combination of data in conjunction with social media data builds a powerful and insightful understanding of customers, making it possible to identify ‘indicator/trigger actions’ or behaviors that demonstrate intent.

While the theory of integrating data in this way is easy to grasp, actually combining it effectively presents distinct challenges for marketers. In particular, one of the greatest difficulties stems from interpreting what the data means.

For example, if someone visits five price comparison websites and searches for an iPad, how does that compare to someone engaging in five social media interactions related to iPads or, indeed, to reading iPad reviews in five online technology magazines?

People’s behavior around social platforms is different to other websites. They offer a very different environment and experience compared to, for example, e-commerce websites, price comparison websites and publisher websites.

They offer greater opportunities for easy interactions and people also visit social platforms much more frequently as a matter of course.

Context is therefore enormously important, and real skill is required to provide an understanding of the level of purchase intent or brand perception implied by each interaction.

Technological advancements have made strong inroads to addressing these challenges through the development of digital marketing technology platforms, such as the AudienceScience Gateway, which easily allows brand owners to use intuitive tools to analyze affinities such as likes or shares for similar or comparable products, pointing to relationship opportunities with new customers.

At AudienceScience we are able to extract and analyze billions of data points which provide valuable insight into how consumers engage with brands.

Interpretation is everything. So, while social listening means you can measure news/conversations and reviews related to your brand, the real sweet spot is when you start interpreting the data — looking at the volume, sentiment and relevance of these interactions to gauge how your brand is being received.

Brands need intelligence if they want clear and actionable insight into the customer’s position in the purchasing funnel.

Of course, social media is an exciting new area for marketers and it’s not surprising that brands are jumping on the opportunities and data it provides.

While social media experts are fantastic at measuring social media, data intelligence experts bring all your consumer interactions (including social media) into one place, providing a holistic customer view — identifying what the information is telling you and how you can monetize it in real commercial terms.

It’s the difference between knowing and understanding, between good to know and got to know. Most importantly, it’s what can make a real difference to your bottom line.

FrogDog Releases Results of Three-Year Longitudinal Study on Social Media …

HOUSTON — FrogDog, a national marketing strategy and execution firm, this week released the results of a three-year national longitudinal research study on social media. The study shows how social media use has changed over time.

Highlights from the study:

• Facebook continues to be the dominant social media platform for every
  social media purpose—spreading marketing messages, business
  networking, connecting with friends and family, keeping abreast of the
  news, and finding sources of entertainment—according to 80 percent of
  respondents.
• For entertainment, Facebook remains king, with 78 percent of
  respondents spending their leisure time on the social media giant.
  YouTube (at 55 percent) remains the second destination respondents
  chose for entertainment. Facebook and YouTube have not lost any
  footing in this category; both received almost identical numbers in
  2011.
• Twitter is relevant when delivering marketing for 60 percent of
  respondents; however, Twitter usage is declining.
• LinkedIn has emerged as the leading social media platform for
  professional networking, with 77 percent of respondents preferring
  LinkedIn over Facebook, at 48 percent. Additionally, LinkedIn has
  increased as a destination for information over the past three years,
  moving up almost 15 percent since 2010.

FrogDog’s survey also revealed several emerging social media platforms that garner a mention for use in reaching customers and clients, including YouTube, Pinterest, and Tumblr.

Also, by comparing results from prior years, the firm determined that social media platforms have become more relevant in all forms of business communications with clients and customers.

FrogDog CEO Leslie Farnsworth said, “I felt certain we would see a year-over-year increase in the number of companies with formal social media strategies. Instead, the percentage stayed relatively flat in 2010 and 2011, at 38 percent and 36 percent, and only increased to 58 percent in 2012. I’m surprised it’s still only at 58 percent. Developing these strategies is critical.”

For additional results from the survey and further analysis, including charts and graphs, read FrogDog’s 2012 Social Media Survey Results.

Farnsworth is available for interviews on the topic with all media outlets.

About FrogDog

FrogDog is a national consulting firm that has helped companies with marketing and communications strategy and execution since 1997. FrogDog’s customized approach helps clients across a variety of industries and business sectors thrive. For more information, visit www.frog-dog.com.