Browsing articles tagged with " Media Platforms"
Immigration reform is back on the front page, and legislators and community leaders are working on what they hope is the passage of a bill before the end of the year. Back in 2007 we saw an attempt by the Bush Administration that failed due to a lack of organization, messaging, and political willpower from Congress.
With the last immigration reform act passed in 1986, under the Reagan era, the time to fix a broken immigration system is long overdue.
So what lessons were learned in 2007? What must be done differently this time around in order to pass immigration reform? Technology and social media will be key in allowing immigration leaders to amplify their message to millions of people and organize them in an effective and powerful way that will help pressure Congress to reach consensus and get a bill passed.
Virtual rallies are much easier to coordinate because they are able to adapt to external factors that could potentially impact the legislative calendar.
- Jose Aristimuno
Aside from pressuring Congress, these same tools must be used to amplify the message and protect it from those who have consistently opposed reforming our immigration system. Using social media allows us to reach an extensive amount of people and to connect with them in effective and unique ways, as each social media platform can be used to connect with users in specific and dynamic ways.
It’s the digital tools what organizations like United We Dream used to advocate for the DREAM Act and which ultimate helped pressure the Obama administration to suspend the deportation of many individuals who satisfied the requirements under this act.
Other social media strategies such as sharing stories of undocumented immigrants in order to humanize the immigration issue have been a major success; both the White House and other highly influential groups have been seen doing this. Stories continually being shared on social media platforms were in great part responsible for allowing Deferred Action to become a reality.
It is social media that has allowed us to get away from the standard “Call Your Member of Congress” approach and instead invited us to engage with legislators in an innovative and effective way.
Last month, a coalition of over 30 organizations, along with New York Mayor Michael Bloomberg and prominent technology leaders, came together to form the March for Innovation, a virtual immigration march that aims to heavily advocate for the passage of immigration reform. The virtual march is set to take place this spring, and it’s a first of its kind.
This virtual march is an excellent example of how organizations can impact the conversation and help sway the government to act on these challenges. We all know the powerful effect that well-organized and well-attended rallies and marches can have. But virtual rallies are much easier to coordinate because they are able to adapt to external factors that could potentially impact the legislative calendar. Digital rallies enable a strong demonstration of unity and support without requiring a lot of time and resources, allowing a lot more people to participate than would be able to in a traditional march, and ultimately can make a bigger and long lasting impact.
Although immigration activists have started to understand the power of social media in leading the effort to pass immigration reform, there’s a lot more that can be done. Social media platforms such as Pinterest remain untapped. Pinterest allows users to create and manage theme-based image collection such as events, interests and hobbies.
The platform, with over 48.7 million users, a majority of them women, can prove to be an effective tool to engage women across the country to take part in the ongoing debate and ultimately pressure their elected officials to move a bill forward. With women voting in much higher numbers than their men counterparts, women are playing a key role in the passage of an immigration bill. Just in 2008, 70.4 million women voted, compared to 60.7 million men.
With immigration reform having a real chance of becoming a reality by the end of this year, we must use all of the tools available at our disposal. Only by truly embracing the variety of social media tools available, and not just preaching to the choir and talking, posting, tweeting to ourselves but actively engaging those who disagree with us, can immigration reform finally reach a consensus and become the law of the land.
Jose Aristimuno is the founder of Latino Giant, a digital platform focused on empowering U.S. Latinos to reach their greatest potential.
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“JUST a tweet goes a long way in ensuring huge participation of people in issues of development,” points out Zambian music artiste James Banda, popularly known as Red Linso.
Technology is without a doubt a communication game changer.
Technology has improved access to information.
Reports indicate that technology has facilitated the emergence of effective global campaigns throughout the last 20 years.
In terms of addressing violence against women, advancements in technology have helped to unify a global community of service providers, advocates, practitioners, teachers and survivors.
This is according to a 2012 report by Avon Foundation.
Communication through the Internet and mobile phones offers survivors direct and immediate access to an array of services, service providers and other resources.
The report further reveals that the emergence of on-line media and social networking has transformed the way groups communicate about violence against women to the public.
There are several social media platforms designed to cater for different needs of people.
Twitter, Facebook,LinkedIn and Google+ are some of the famous social media platforms.
“It is virtually impossible to advance development agendas without appreciating the role of technology in this age. If fully and properly utilised, the internet and social media in particular can play a huge role in ending violence against women,” notes Banda.
He argues that societies would benefit more than is obtaining if women and men were encouraged to use social media platforms to establish and advance healthy relations.
He also points out that social media has facilitated in breaking down communication barriers that have for a long time been perpetuated by archaic cultural norms and practices.
“Most men are not free to talk about gender based violence in public. Social media provides an opportunity for them to openly address issues such as violence against women and children.
“It is, therefore, important that we encourage more men to participate in conversations around gender-based violence (GBV) on social media,” Banda said in his latest update on the matter.
And a GBV survivor Eunice Chanda explains: “Social media helped me to find the support I needed when I was going through a distressing moment in my life.
“I endured five years of beatings at the hands of my husband. After confiding in a friend, I was introduced to a facebook page that had information on where to report acts of violence, how to avoid potentially violent encounters and to seek counseling. I just cannot imagine a world without social media.”
And to advance the realisation of a violence-free society, organisations working to end gender-based violence in Zambia are now turning to social media to help raise awareness and educate the public.
On April 6 this year, Planned Parenthood Association of Zambia (PPAZ) commissioned training in web 2.0 applications popularly known as social media for peer educators from various civil society organisations advocating for the rights of women.
The training was aimed at empowering the participants with knowledge of social media tools and how to utilise them for advocacy purposes.
The training was targeted at youths working in the area of GBV.
It is envisaged that with such knowledge and skills, the youth who are also peer educators in their various organisations would be able to reach out to a lot more people within and outside their communities.
This in turn would contribute immensely in raising awareness and education and also contribute significantly to ending violence against women.
In this age of technology, one cannot but emphasise the role that social media is playing in advancing development agendas.
“It is for this reason that we saw it prudent to accord the peer educators this training,” explains PPAZ director of programmes Henry Kaimba.
The 20 participants were drawn from PPAZ, Young Women’s Christian Association, and Kariba FM radio.
And the training facilitator, ICT journalist Brenda Zulu said social media was helping to capture voices of ordinary citizen in communities.
Ms Zulu said with the advent of social media, people have become more aware of their rights and duties as citizens.
“The mainstream media often ignores the voices of people on the ground.
“They would rather pursue elite persons leaving out the people that bear the brunt of poverty and gender-based violence,” she said.
Ms Zulu, who is also Africa Interactive Media founder, adds that social media platforms provide local content and interpretation of issues.
“Simply put, social media is promoting civic engagement,” she adds.
And a participant, Nelson Banda said the training had enhanced his advocacy skills.
Mr Banda said: “I now know how to search for specific information online. The knowledge I have acquired will be used to advocate for the rights of girls, particularly those in schools, as it is my line of work.”
Topics covered during the training included introduction to social media and a wide range of media platforms; how to search for particular information using online tools and also how to use social media as an advocacy tool.
The participants were also introduced to blogging.
“There is a lot of information sharing via social media but what needs to be explored are ways of ensuring that we utilise such platforms for development purposes.
“One such way would be the championing of ending violence against women in particular and gender-based violence in general, said Arthur Mwansa, one of the participants.
Participants expressed delight at the training they had acquired and requested that more of such be accorded to a wider section of people, particularly the youth, as they are the major drivers of change.
They pledged to use the knowledge gained to rid their communities of social ills such as violence against vulnerable persons.
The use of social media as an advocacy tool should be promoted for the simple reason that it is efficient and cost effective.
“The beauty about online campaigns is that they can be carried out anywhere.
“Because of technological advancements, it is possible to have campaigns and meetings without breaking a back,” adds Zulu.
- Bachelor’s degree in business or related field, or equivalent experience
- 3-5 years of social media, B2C or digital marketing experience preferred
- Must be a creative thinker who continuously crafts innovative ideas to reach target audiences
- In-depth knowledge of social media platforms and an understanding of how to apply them in a manner that is fitting to the Mercer brand and business goals
- Must be on top of new social media trends and experiences and can think and execute across digital, social and mobile platforms.
- Strong knowledge of social media analysis tools (i.e., Radian6, Google Analytics, etc)
- Strong project management, team leadership and decision-making skills
- A strong communicator, both written and verbal
- Experience with media planning
- Experience working with interactive, creative and media agencies
Marsh McLennan Companies offers competitive salaries and comprehensive benefits and programs including: health and welfare, tuition assistance, pension and 401K, employee assistance program, domestic partnership benefits, career mobility, employee network groups, volunteer opportunities, and other programs. For more information about our company, please visit us at: http://www.mmc.com/. We embrace a culture that celebrates and promotes the many backgrounds, heritages and perspectives of our colleagues and clients. For more information, please visit us at: www.mmc.com/diversity.
ZURICH, April 19, 2013 /PRNewswire/ –
The department of Social Media Management of HWZ University of Applied Sciences in Business Administration Zurich, in cooperation with BV4 Certified Brand Valuation Experts, present the 2013 ranking of the most valuable social media brands. The four most valuable brands in 2012 were able to defend their leading positions and increase their brand values: Facebook takes the top of the current ranking with an estimated brand value of $ 34.320 bn, followed by YouTube with a brand value of $ 26.824 bn, and Twitter with $ 23.656 bn. Less well known in the Western world is the Chinese network Qzone which, with a brand value of $ 16.336 bn, is in fourth position. Top winner of this year’s ranking is Google+, which gained 14 ranks ($ 5.878 bn). Together, the thirty most valuable brands have a monetary value of nearly $ 200 bn.
Trends positively influenced brand value growth
Actual social media trends had a positive influence on the strength and value development of the analyzed brands, fueling a growth of 59% compared to the top 30 brands in 2012: on one hand, the most successful social media brands such as Facebook and Twitter were able to further develop their dominance with regard to their financial brand values. On the other hand, Chinese social media brands expanded their strength and value thanks to the impressive Chinese Internet usage statistics that are characterized by a rapidly increasing number of Internet users and an intensive daily use of social media networks. Furthermore, the new brand arrivals Instagram ($ 2.101 bn, position 22) and Pinterest ($ 1.987 bn, position 24) clearly benefitted from users’ augmenting need to share pictures among their digital peers. Finally, the trend of increasingly using mobile devices rather than PCs to access social media platforms is an additional factor that positively influenced the strength and value development of the most valuable social media brands in 2013.
The growing importance of social media brands
Brands are important intangible value drivers for consumer goods and service companies. Compared to corporate values, intangible values like brands are continually increasing. This is also true for social network brands, which have spread rapidly throughout the world and were able to continue on this path to success. Some of the important value drivers of social media brands are global awareness, growing user numbers, omnipresence in the day-to-day life of consumers, as well as facilitation of simple and efficient communication.
The detailed report “The Most Valuable Social Media Brands 2013″ can be obtained free of charge at http://www.fh-hwz.ch/fsmm and http://www.bv4.ch . Follow the hashtag #socialbrands13
Additional information:
Contacts:
Manuel P. Nappo , Head of the Department of Social Media Management
Phone: +41-79-358-04-05, manuel.nappo@fh-hwz.ch, http://www.twitter.com/manuelnappo
Arrigo Cimarosti , Study Director of “The Most Valuable Social Media Brands 2013″
Phone: +41-44-201-16-58, cimarosti@bv4.ch
SOURCE HWZ University of Applied Sciences in Business Administration Zurich
Job description
We’re looking for a Senior Social Media Manager with a pro-active attitude and exceptional communication skills to work on one of South Africa’s largest financial brands. You will be a strong part of leading the team.
The successful candidate knows the inner workings of community management and social PR, but is able to see the bigger picture and how this fits into a fully integrated digital strategy and creative execution. You will manage and grow the brand’s online communities by driving engagement on its social media platforms, as well as developing and implementing social media strategies to assist the brand in achieving its objectives. This includes identifying opportunities for media support and influencer engagement opportunities, both online and via “real-world” initiatives.
You will report into the Head of Social Media, but work closely with client service, project managers and the content production team to ensure all communication is relevant and engaging for the brand’s audience.
Develop monthly content plans
Daily content management for the brand’s online platforms – updates and monitoring for potential crises
Respond appropriately to user comments and queries
Engage with stakeholders, online influencers and media (social PR)
Give strategic direction through community insights, idea generation and trend analysis
Long-term planning and social ideas for achieving the business objectives of the brand
Ensuring all campaigns are socially aligned and amplified, giving “social first” input
Advising on the development of social media applications and promotions
Presenting to and liasing with clients and supplers
Reporting
Requirements
Strong knowledge of digital marketing, branding and PR communications
Bachelor’s degree in economics or similar
Understanding of mechanics of social media platforms
Exceptional writing skills
Exceptional attention to detail
Strong interpersonal communication skills and presentation skills
Experience and confidence in dealing with suppliers and clients
High level of creativity, logic and problem solving skills
Leadership or management experience will be advantageous
Click here to apply
Posted on 02 May 11:06
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Social Media Team Lead
Al Rayyan For Media and Marketing
•Implement the social media strategy, coordinating with stakeholders across the Company to ensure its effectiveness and encouraging adoption of relevant social media techniques into the corporate culture and into all of the company’s products and services.
•Work with the Product development team to ensure social media tools (for ex. FB connect, Sharing buttons) are kept up to date.
•Manage social media team and day-to-day activities. Duties include online advocacy, writing editorial, community-outreach efforts, promotions, etc.
•Manage presence in social networking sites including Facebook, Twitter, and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed.
•Become an advocate of the Company in social media spaces, engaging in dialogues and answering questions where appropriate.
•Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
•Regularly feedback insights gained from social media monitoring into the Marketing and Editorial teams, to help them evolve their strategies in a timely fashion.
•Monitor trends in social media tools, trends and applications.
Skills
•Strong project management or organizational skills.
•In-depth knowledge and understanding of social media platforms and their respective participants (Facebook, Digg, Youtube, Twitter, Flickr etc.) and how they can be deployed in different scenarios.
•Knowledge of blogging ecosystem relevant to the Company’s field.
•Ability to effectively communicate information and ideas in written and verbal format, and build and maintain relationships.
•Team player, with the confidence to take the lead and guide other departments when necessary.
•Good technical understanding and can pick up new tools quickly.
•Public relations, Marketing, Sales, Community Management experience, a plus.
•Solid knowledge of Photoshop, Final Cut Pro, DVD Studio, audio recording and editing software, in addition to familiarity with consumer level applications like iMovie, GarageBand, MovieMaker and Photostory.
• Familiarity with narrative and illustrative conventions and techniques in temporal media.
•Ability to consult and provide compositional guidance to staff on media projects.
•Ability to work closely with various members of the IT community in concept and project development to meet their needs.
•Very strong photographic, video graphic skills.
•Ability to plan and schedule complex productions, organize and manage social media team and meet deadlines.
•Very strong interpersonal communication skills. Ability to communicate technical information to non-technical personnel. Must also demonstrate experience working in a team-oriented environment.
•Experience with both PC’s and Mac’s a plus as well as a wide variety of software applications.
•Fluent in Arabic and English.
Education
A Bachelor’s Degree in a digital media related discipline or equivalent combination of education and
Company Profile
A Wholly state-owned company established in 2007 to develop and foster national identity, taking pride in land, history and belongingness to the noble values and attributting to the progress of the Qatari society through the support and realization of sustainable development as part of the goals of Qatar National Vision 2030.
The achievement of these goals is the responsibility of the following organizational units that fall under the umbrella of Al Rayyan for Media and Marketying Co.:
Al Rayyan Satellite Channel/ Al Rayyan Production/ Al Rayyan Theatre/ Al Rayyan Magazine/ Al Rayyan Studios/ Al Rayyan Printing Press.
Every business that has a presence on social media platforms should have a competent social media team to deal with any crisis or negative fallout.
This was the view expressed by Social Tank’s creative director Shyam Seukeran as he addressed the audience at the seminar “Social Media For Crisis Communications” hosted by the American Chamber of Commerce at Capital Plaza in Port of Spain, on Thursday.
“Your team should include a top level executive, a brand manager, a social media manager and a customer service representative,” Seukeran said.
He said that having an internal plan in place to respond to negative social media posts is critical and that the team should be trained and pre-approved to execute the crisis plan from the get go.
“You aren’t going to be able to plan for every possible catastrophe but you can decrease collateral damage should something happen if you have a well thought out database of replies ready to go.
“Your social media team needs to counteract Facebook/YouTube breaches before the social media platforms do. Your team should handle it before it goes viral.”
He said it would also be beneficial if everyone on the team is well versed in social media knowledge of the brand’s online persona as this will come in handy when the social media manager spends time trying to resolve an issue.
“When posting responses, always remember to post your replies as a new status update. This is very important.”
Seukeran added that businesses should try and avoid deleting comments unless they directly conflict with the company’s page policy; such as profanity or some sort of spam.
“Nothing feeds a fire faster on social media than censorship. Deleting a message or negative feedback fuels fire and the best way to handle it is to take a negative and turn it into a positive.
“However, if you feel yourself getting overwhelmed by an influx of comments, you are better walking away and coming back to it later.”
He said that while there’s no hard and fast rule to fixing a negative social media issue, the more prepared you are, the better your chances of turning a bad situation into a good customer service case.
Seukeran also stressed on the need of having a constant presence on your social media accounts or pages.
“Negative publicity can be manually handled provided you have the right team to deal with it, however, you need to have an online presence 24 hours a day, seven days a week to counteract negative situations.
“Your team is not only going to put up the news for you or your status updates, they are going to handle your negative criticism. So you need to have someone that will be able to handle the positives, the negatives, widen your audience and maximise it by what it is they post and update, or what it is they handle in terms of criticism and counteracting anything negative before it even said.”
He added that though most local business are currently on Facebook there are still a few whose guard is up with regards to whether they should use social media platforms.
“I think it all boils down to the security aspect of having their privacy available to the public but that can be counteracted by being proactive with your security tending and what you want published.
“You will always have positive or negative feedback but there are ways of counteracting and dealing with it before it blows out of proportion.”
He encouraged the audience to not be afraid of the privacy issues with regards to Facebook since the security details were quite detailed and user friendly, and users have the option to limit people’s access to their information.
Seukeran said he believes it is important for businesses to be on board with the marketing options available via social media since traditional media such as magazines, newspapers or billboards, though being effective ways of marketing, did not provide the instant interaction that social media platforms do.
“Yes there are negatives but there’s a lot more positives, and what that interaction does is take the positives on that product and spreading it among not just Trinidad but internationally, adding that while a magazine or newspaper will have a wide reach, social media platforms take marketing to a global audience, he added.
Name: My Social Media PA
City: London
Website: http://mysocialmediapa.com
My Social Media PA is a creative social media agency based in London. We manage social media platforms like Facebook, Twitter and Instagram on behalf of our busy clients.
Social media never sleeps so implementing secure collaborative social media tools and processes for our community managers and clients has allowed us to have constant contact with the online communities we manage. This has increased our response rate to customer enquiries, breaking news or industry shifts on behalf of our clients, whether that be in the office or on the go.
Recruiting an apprentice for our growing business in 2012 has enabled My Social Media PA to increase efficiency with an effective training programme. We look forward to moving her onto a permanent position later this year.
In late 2012 I began testing a range of iPhone time tracking apps, from Toggl to OfficeTime. This enabled me to see a clear and accurate breakdown of how I was spending my day and any variations in time spent on particular tasks – such as emails, proposals and reporting – if I changed the time of day the task was conducted. Using the results of the time tracking apps I have been able to implement changes to effectively structure how I spend my time for greater outputs and maximise efficiency to the benefit of our clients and the business.
Pilar Nalwimba is the founder and online brand manager of My Social Media PA
Duties:
-Day-to-day management and execution of social media campaigns (including Twitter, Instagram, Facebook as well as newly emerging platforms).
-Ongoing communication with clients involving campaign statuses and strategies.
-Drafting campaign strategies, proposals and concepts.
-Growing and maintaining the ongoing blogger relations program.
-Responsible for weekly campaign and status reports.
-Ability to track and engage online discussions and buzz surrounding campaigns – including social media environments and message boards.
Experience Required:
-Experience planning, managing and executing social media campaigns.
-A self-starter mentality with a solid sense of judgment.
-Proactive, detail-oriented, and extremely organized.
-Adherent to deadlines and follow-through.
-A skilled team player who can handle multiple tasks at once.
-Excellent client project management skills.
-Creative thinker who can develop innovative ideas/strategies.
-Comfortable working in PowerPoint, Excel, as well as establishing campaign profiles in the various social media platforms.
Film/Television digital marketing experience a plus.
newBrandAnalytics, the social intelligence leader for hospitality, retail, food and beverage, and government organizations, was selected to participate in a discussion at the Mid-Atlantic Marketing Summit April 19 in McLean, Va. Chief Marketing Officer Susan Ganeshan will join a panel of experts sharing insight into “The Next Big Thing” in social media, including the major changes facing established social media platforms, developments in emerging platforms, the evolution of social media usage, and predictions for the year ahead.
Washington, DC (PRWEB) April 17, 2013
newBrandAnalytics (nBA), the social intelligence leader for hospitality, retail, food and beverage, and government organizations, announced today that it has been selected to participate in a discussion on the current and future landscape of social media at the Mid-Atlantic Marketing Summit April 19 in McLean, Va.
Chief Marketing Officer Susan Ganeshan will join a panel of experts sharing insight into “The Next Big Thing” in social media, including the major changes facing established social media platforms, developments in emerging platforms, the evolution of social media usage, and predictions for the year ahead. As CMO, Ganeshan drives newBrandAnalytics’ customer-focused product strategy and leads the charge to create buzz around the companies’ solutions. She brings more than 20 years of experience across product marketing, product management, corporate marketing, engineering, quality assurance, implementation consulting, training and sales support to the panel.
The 2013 Mid-Atlantic Marketing Summit will focus on emerging technologies and trends in marketing communications, including metrics, mobile, social media, multi-platform campaigns, online video campaigns, experiential advertising, B2B, business development and more. This year’s agenda also explores the disruptive technologies that are creating a major shift in how marketing and business development professionals reach their audiences and decision makers. More than 400 senior marketers from the region are expected to attend.
More information about the Summit, the social media panel and the speakers can be found on the website. Interested parties can also follow the Summit on Facebook and Twitter, and follow newBrandAnalytics at @nBrandAnalytics.
What: Mid-Atlantic Marketing Summit Panel: “Social Media: What’s the Next Big Thing?”
When: Friday, April 19, 2013, 3:20 – 4:15 p.m.
Where: Gannett USA Today headquarters
7950 Jones Branch Drive
McLean, Va., 22102
Who: The panel will be moderated by technology columnist Rob Pegararo and include insights from:
Susan Ganeshan, CMO, newBrandAnalytics
Brendon O’Donovan, Product Marketing Manager, Vocus
Gayle Weiswasser, VP, Engagement, New Media Strategies
Lisa Byrne, Social Strategist, Pappas Group
About nBA
newBrandAnalytics delivers social intelligence that helps companies win – and keep – market share while improving overall operational performance. newBrandAnalytics’ unique approach extracts targeted, local insights from volumes of unstructured social media data, pinpointing specific ways your company can meet and exceed customer expectations to create lifelong brand evangelists. The company serves clients across food and beverage, hospitality, retail, and government industries, including Five Guys, Hyatt, Ruby Tuesday, Hersha, Legal Sea Foods, Darden, the District of Columbia and many more.
For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2013/4/prweb10643547.htm
