Social Media Marketing Budget

With the new year upon us, many businesses are going over their marketing budget for 2017. How much should you earmark for social media? That’s a great question. According to a Duke University study, 13.2% of the average marketing budget is being allocated to social media in 2017. B2C companies could benefit from spending a bit more on social media, while B2B companies will probably spend a bit less. If you have questions regarding your social media marketing plan for 2017 we’d love to talk to you!

Social Media Promotion Overload

After spending a lot of time and effort building your social media community, losing followers can hurt. The inevitable question becomes, “what did I do wrong?”. According to a recent survey from Sprout Social, you might have just turned some of them off by posting promotions too often. The survey found that 58% of respondents admitted to being annoyed by seeing too many promotions from companies they followed.

Let’s be real here for a moment; while social media is a great place to let people know about your business, using it for pure self promotion is a good way to get people to tune you out. We’ve touched on our 80/20 social media rule before (80% informational/engaging posts – 20% self promotion/calls to action), and to some degree this survey supports that approach.

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