After spending a lot of time and effort building your social media community, losing followers can hurt. The inevitable question becomes, “what did I do wrong?”. According to a recent survey from Sprout Social, you might have just turned some of them off by posting promotions too often. The survey found that 58% of respondents admitted to being annoyed by seeing too many promotions from companies they followed.
Let’s be real here for a moment; while social media is a great place to let people know about your business, using it for pure self promotion is a good way to get people to tune you out. We’ve touched on our 80/20 social media rule before (80% informational/engaging posts – 20% self promotion/calls to action), and to some degree this survey supports that approach.